Here is a fun article
on some popular phrases used in describing items on restaurant menus.
Things like "world famous" and "garden fresh" are certainly overused
are good examples of "me too" marketing.
Instead of coming up
with more interesting, creative, or honest descriptions for their
items, they just take a trip to the well of clichés that can be found on any other restaurant menu.
Any
business can fall into this trap, but it's important to distinguish
your brand from everyone else. Dare to be different as they say.
Does
anyone choose to visit a restaurant after seeing an ad stating that the
food is "grilled to perfection" or that they serve "world famous"
chicken?
Now tell me that you serve enough chicken every month
to fill a football field or ship takeout across the country and I'm
interested.